Throughout my magickal journey, I've been drawn to the Old Ways, the Arte behind modern witchcraft, but I struggled to connect with the tools I was using. So, I began to make my own and reconnect with the magick in creating magickal items.
Along the way, I wanted to share them with others, who, perhaps, had also been struggling to connect with what they were using. To create, what I had always wanted to find.
The Witch's Heart was opened as a small online store in 2015, a passion project with no expectation for how long it would last or how much I would fall in love with connecting with other practitioners.
As the years passed, the store slowly grew, and now, over a decade later, we are a small family-run business. Nothing is large-scale; we make all our candles to order, our oils are made in small batches, and herbs are blended in small quantities.
When we can, we attend in-person shows and events, travelling around the UK at Pagan Pride events, MBS shows and occult markets.
Somewhere along the way, I began sharing my craft online too, creating the HearthWitch YouTube channel, and from there, I can share even more of my passion regarding witchcraft.
I always wanted this shop and everything it includes to share witchcraft and the joys of learning and practicing with people, no matter their skill level. I hope, if you're reading this, whether you buy something from the store or learn something from my YouTube, that you too can find joy in the arte of witchcraft.
